ANTIBIOTICTRUTHS.COM PRIVACY POLICY
Alpharma Inc.’s Animal Health Business ("Alpharma") recognizes the importance of protecting the privacy of certain Information collected about the users and visitors ("user," "you" or "your") of this AntibioticTruths.com Web site ("Web Site"). The following privacy and information practices policy discloses and describes what Information Alpharma may gather about you, how Alpharma may use such Information, and how you can correct or change such Information ("Privacy Policy"). You should print a copy of this Privacy Policy for your records. Please note, however, that Alpharma may update and amend this Privacy Policy from time to time as Alpharma deems necessary in its sole discretion.
Alpharma's purpose in establishing this Privacy Policy is to balance its legitimate business interests in collecting and using its users' Information with its users' reasonable expectations of privacy. Alpharma's intent is to provide to you certain offers, information, and services that it believes are relevant to your interests.
This Privacy Policy applies to this AntibioticTruths.com Web Site only. Please note that, to the extent that this AntibioticTruths.com Web Site permits you to link to other Web sites of Alpharma's affiliated or related entities, or its unreleated third party websites, separate privacy policies may apply to those linked Web sites, which separate privacy policies may contain different terms that are not the same as those terms contained in Alpharma's Privacy Policy. Your access to and use of such linked Web sites through links provided on this AntibioticTruths.com Web Site are not governed by this Privacy Policy but, instead, are governed by the privacy policies of those linked Web sites, and Alpharma disclaims any and all responsibility for your access to and use of such linked Web sites, as well as for any use of the Information that you may provide to, or any Information that may be collected about you at, such linked Web sites.
Alpharma gathers the following three types of Information about its users: (1) data that users provide through optional, voluntary registration on this AntibioticTruths.com Web Site; (2) data provided when you communicate with Alpharma via e-mail; and (3) data that Alpharma gathers through aggregated anonymous tracking of use activity and usage trends, mainly by tallying Web pages that are viewed by users throughout this AntibioticTruths.com Web Site. You should be assured, however, that Alpharma will not disclose any of your Personal Information (as defined below) to third parties without your consent, except as may otherwise be described in this Privacy Policy or disclosed to you when you submit the Personal Information.
Optional Registration:
Alpharma collects Information by specifically requesting it from you. Generally this occurs when you register at this AntibioticTruths.com Web Site or request information or a service. You may elect, at your sole option, whether to provide the requested Information, although you may not be able to use or gain access to certain portions or features of this AntibioticTruths.com Web Site if you elect not to provide such Information. Usually, Alpharma and/or its business partners use your Information to operate this AntibioticTruths.com Web Site and to deliver information and services to you. Alpharma also uses your Information to inform you about other products and/or services available from Alpharma, its affiliated or related entities, and/or its business partners.
Use of Internet Protocol ("IP") Addresses.
An IP address is a unique number that is automatically assigned to your computer whenever you are surfing or browsing the Internet so that your computer can be identified by the main computers, known as "Web servers," that "serve up" Web sites and Web pages. This IP address allows Alpharma to identify and gather general information and data about users, such as the Web pages that users may view.
Alpharma collects IP addresses for the following purposes: (1) helping Alpharma diagnose and resolve problems with its main computers; (2) administering its systems and this AntibioticTruths.com Web Site; (3) reporting aggregated anonymous information to its business partners; and (4) auditing the use of this AntibioticTruths.com Web Site. When users request Web pages from this AntibioticTruths.com Web Site, Alpharma's Web servers log the user's IP address. Alpharma does not normally link IP addresses to any Personal Information, which means that a user's session will be logged, but the user will remain anonymous to Alpharma. For example, Alpharma collects and/or tracks the home server domain name, the type of computer, and the type of Web browser used by you to access this AntibioticTruths.com Web Site. Such collection and tracking information is gathered by Alpharma as you navigate through this AntibioticTruths.com Web Site and the various AntibioticTruths.com Web Site pages, and shall be used by Alpharma for its business purposes only, as described above in this section.
Alpharma can, and will, use IP addresses to identify you when Alpharma feels it is necessary to enforce compliance with its AntibioticTruths.com Web Site Terms and/or this Privacy Policy, or to protect its services, AntibioticTruths.com Web Site, systems, information, employees, business partners, users, customers or others.
Alpharma and its third party ad servers may also use invisible pixels or Web beacons on this AntibioticTruths.com Web Site to count how many users visit certain Web pages. Information collected from invisible pixels or Web beacons is used and reported in the aggregate without the use of Personal Information. This information may be used to improve marketing programs and Content, and to target Alpharma's Internet advertisements at this AntibioticTruths.com Web Site and/or other web sites.
As a general rule, Alpharma will not share with or disclose to any third parties any specific personally identifiable information about you that you may submit or provide to Alpharma via this AntibioticTruths.com Web Site ("Personal Information"), in a manner that connects you with the Personal Information, except (a) as otherwise described in this Privacy Policy, (b) when Alpharma has your permission, or (c) under special circumstances, such as when Alpharma believes in good faith that the law requires such disclosure or under the circumstances described below. The following describes some of the ways that your Personal Information may be disclosed:
Affiliates: Alpharma may share any or all of your Personal Information with and among its affiliated or related entities or family of companies. This is typically done so as to allow such entities and companies to offer to you information about their respective businesses, products and services that they believe may be of interest to you.
Business Partners & Sponsors: Alpharma may disclose some or all of your Personal Information to third party business partners or sponsors, as described elsewhere in this Privacy Policy. In the event and to the extent that there are additional uses of your Personal Information by Alpharma's business partners or sponsors (which additional uses are not otherwise described in or contemplated by this Policy), any such additional uses will be specifically described to you prior to or at the time such Personal Information is collected or prior to any transfer of such Personal Information to the business partners or sponsors. Many promotions offer opportunities for you to request additional information from such business partners and sponsors. By requesting additional information, you signify your consent to Alpharma's transfer of your Personal Information to the applicable business partners or sponsors so that they can respond to or fulfill your request. Although, in many instances, only your e-mail address will be shared with these business sponsors and partners, Alpharma is not limited to the type of Personal Information that it may disclose, provided that you requested the additional information and that Alpharma has otherwise complied with this Privacy Policy.
Third Party & Aggregate Data: From time to time, you may be offered the opportunity to receive materials or special offers from third parties. If you opt to receive from these third parties information related to such materials or offers, Alpharma will (with your permission) share your name and e-mail address with such third parties. Under confidentiality agreements, Alpharma may match Personal Information with data provided by these third parties. Also, as described above in this Privacy Policy, Alpharma may keep track of which portions of this AntibioticTruths.com Web Site users are visiting and other user statistics, and aggregate this information to help Alpharma create a better experience for users of this AntibioticTruths.com Web Site. This is all done without knowing your name or other Personal Information, and allows Alpharma (in addition to other lawful purposes) to describe its users' preferences, and the types of services in which the users may be interested, to its business partners, advertisers, sponsors and other third parties.
Other: In addition, Alpharma may transfer your Personal Information to a successor entity upon a merger, consolidation or other corporate reorganization in which Alpharma participates or to a purchaser of all or substantially all of Alpharma's assets. Alpharma may also disclose account information in special cases when it has reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating this AntibioticTruths.com Web Site Terms or this Privacy Policy, or may be causing injury to or interference (either intentionally or unintentionally) with any of Alpharma's rights or property, other users, or anyone else. Alpharma may disclose or access account information when it believes in good faith that the law requires it (and/or if compelled to do so by law enforcement or government agencies, or by other legal action), and for administrative and other purposes that it deems necessary to maintain, service, and/or improve this AntibioticTruths.com Web Site or its products and services.
Children: This AntibioticTruths.com Web Site is not intended for use by children. Alpharma does not knowingly solicit or collect Personal Information from children under the age of 13. If you are under the age of 18, you must obtain the consent of your parent or guardian to use this AntibioticTruths.com Web Site.
In the event that you decide that you want to opt out from Alpharma's use of any Personal Information that you previously provided to (and/or authorized for use by) Alpharma, or if any of your Personal Information (such as your zip code or e-mail address) changes, Alpharma will use reasonable efforts to provide you with a way to correct, update or remove such Personal Information. Alpharma makes repeated efforts to verify the accuracy of your Personal Information and to correct and update its databases based on the information available to Alpharma. In the event that you believe that any Personal Information held by Alpharma is inaccurate or outdated, Alpharma, upon notification and sufficient time for verification, will take all reasonable steps to correct any inaccuracy or update outdated Personal Information of which it is made aware. Alpharma also gives you the opportunity to control or opt out from the communications that Alpharma directs to you. If you wish to update or change your Personal Information or opt out from any use or communication described in this Privacy Policy for any reason, you may notify Alpharma of such update, change or opt out by contacting:
Alpharma, Inc. Animal Health Division 440 Route 22 Bridgewater, NJ 08807 Attn: E-Business Department
You should be aware that, when you are on this AntibioticTruths.com Web Site, you may be able to hyperlink, or may be directed, to other third party Web sites that are beyond Alpharma's control and/or outside of its services. For example, if you "click" on a banner or a Alpharma search result, the "click" may transfer you off of this AntibioticTruths.com Web Site and to another unaffiliated Web site. These other Web sites may include sites of advertisers, sponsors, and/or business partners that may use Alpharma's and/or Alpharma's affiliated or related entities' logos as part of a co-branding agreement. These other Web sites may send their own cookies to, or collect or solicit Information from, users. Alpharma does not control such third parties or their Web sites, and, therefore, is not responsible for the contents of these Web sites or the hyperlinks or advertising placed on such Web sites. Alpharma's inclusion in this AntibioticTruths.com Web Site of hyperlinks to these other third party Web sites does not imply any endorsement of the material on such other Web sites or any association with the third party operators. This Privacy Policy does not extend to anything that is inherent in the operation of the Internet and/or that is beyond Alpharma's control.
Please keep in mind that, whenever you give out information over the Internet or Web, or otherwise in on-line environments, (for example, via message boards or forums), such information can be collected and used by people you do not know. While Alpharma strives to protect users' information and privacy, Alpharma cannot guarantee the security of any information you disclose in these environments, and you disclose such information at your own risk.
The security of all Information associated with users of this AntibioticTruths.com Web Site is an important concern to Alpharma. Alpharma exercises reasonable care in providing secure transmission of your Information from your computer to Alpharma's servers and databases. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while Alpharma strives to protect your Information, Alpharma cannot ensure or warrant the security of any Information you transmit to Alpharma, and you do so at your own risk. Once you complete the transmission of, and Alpharma receives, your Information, Alpharma uses industry standard efforts and practices to safeguard the confidentiality of your Personal Information, and uses commercially reasonable efforts to collect and secure such Personal Information consistent with all applicable laws and regulations. Alpharma takes commercially reasonable efforts to use a variety of different security measures (such as encryption, digital certificates, firewalls and Secure Socket Layers) designed to protect Personal Information from access by unauthorized users both inside and outside of Alpharma, and to protect against the unauthorized or improper alteration or destruction of such Personal Information. Alpharma's communication system, software and database practices have been designed to aid in supporting authenticity, integrity and confidentiality. However, as described above, "perfect security" does not exist on the Internet and, despite these reasonable efforts by Alpharma to maintain data and Information security, Alpharma cannot guarantee the security of data or Information.
By using this AntibioticTruths.com Web Site, you signify your agreement to the terms of Alpharma's Internet Privacy Policy. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, PLEASE DO NOT USE THIS ANTIBIOTICTRUTHS.COM WEB SITE. Your continued use of this AntibioticTruths.com Web Site following the posting of any changes or updates to the terms of this Privacy Policy will signify your acceptance of those changes and updates.
California Law permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at Alpharma Inc., 440 Route 22, Bridgewater, NJ 08807. Attn: E-Business Department.
Effective date: This policy was last updated on July 17, 2007.
© 2007 Alpharma Inc. All rights reserved. Alpharma and affiliated brands and logos are service marks and/or registered trademarks of Alpharma or its subsidiaries in the United States and other countries.
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